MAMMOTH LAKES, Calif. — Benjamin Wisner wanted to cover the slopestyle course in Mammoth Mountain's famed main park with what looked like the world's largest slip-and-slide. Only one question stood in his way.
"Is it going to be cool?" the Mammoth Mountain chief financial officer asked.
A single-word answer in the affirmative was all it took to secure more than $100,000 for the revolutionary air bag.
