Vilappil Madhuram, launched in July, consists of savouries, pickles, tapioca, jackfruit and banana chips and chammanthippodi, all made by residents of Vilappil panchayat, a suburb of Thiruvananthapuram. The products will be available for sale at the Onam market of the panchayat on August 17, the first day of the Malayalam month of Chingam, also observed as Farmers’ Day in Kerala.
The products have been made by five members, all of them homemakers, of Samrudhi Krishikkoottam in Vilappil, one among 2,175 Krishikkoottams registered in Thiruvananthapuram district. Krishikkoottam (farming collective), a state-wide initiative of the Kerala Government’s Department of Agriculture and Farmer’s Welfare, is an extension of the Department’s ‘Njangalum Krishiyelekku’ (We, towards agriculture) campaign to promote farming in households.