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Digital Camera World
Digital Camera World
Kim Bunermann

How clout chasers ruined the Fujifilm X100V compact camera

Fujifilm
A man holds a vintage camera with both hands, adjusting the focus. The black-and-white image conveys a nostalgic feel, with a blurred car in the background.

Did the Fujifilm X100V do more harm than good? Photography is for everyone. At least, it should be. Regardless of technical knowledge, natural talent or even budget, photography has always been about creating something meaningful – not just perfect.

But when the Fujifilm X100V hit the mainstream – between its 2020 release and TikTok virality – something shifted. This compact camera became the 'cool thing' to be seen with. And it didn't feel like it was about photography anymore.

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