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Autosport
Autosport

How an AI Oliver Bearman could help Haas F1 understand its fans

The Haas Formula 1 outfit is aiming to gain an early advantage over incoming American rivals Cadillac by boosting its knowledge of the prospective United States fanbase.

To do so, the team is working with its new official partner Infobip - a global communications platform based in Croatia, with revenue exceeding $1.8billion last year.

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