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Al Jazeera
Al Jazeera
World
Neil Giardino

How a popular Peruvian soft drink went ‘toe-to-toe’ with Coca-Cola

[Jawahir Al-Naimi/Al Jazeera]

There are few countries in the world where Coca-Cola isn’t the most popular soft drink. But in Peru, that position is held by Inca Kola – an almost 100-year-old beverage deeply embedded in the national identity.

The yellow soda – meant to evoke the grandeur of the ancient Inca Empire and its reverence for gold – was the creation of Joseph Robinson Lindley. The British immigrant had set out from the coal mining town of Doncaster, England, for Peru in 1910 and soon after set up a drinks factory in a working-class district of the capital, Lima.

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