Honor has overhauled its smartphone strategy to become an “AI device ecosystem company,” and is working on a new type of an intelligent smartphone that will feature “purpose-built, human-centric AI designed to maximize human potential.”
The company’s new CEO, James Li, announced the move – dubbed the Honor Alpha Plan – at MWC 2025, calling on the smartphone industry to “co-create an open, value-sharing AI ecosystem that maximizes human potential, ultimately benefiting all mankind.” Talk about ambition.
