
What you need to know
- Honor is drawing attention to its "playful" campaign where it jabs Samsung's "lack of significant upgrades" on the Galaxy S25 Ultra.
- The Chinese OEM pokes fun at four areas and offers help with its camera zooming and lack of boosted power with gift boxes.
- Honor's "lighthearted" campaign is likely done to spur more competition between the two OEMs as it hopes folks with buy a Magic 7 Pro, instead.