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The Guardian - UK

Miranda Bryant

Hemp soft serve and sorrell slushies: UK ice-cream sellers innovate to beat soaring costs

Katy Alston United Kingdom

Katy Alston, the president of the Ice Cream Alliance in her Pinks Vintage ice cream van. — Katy Alston, the president of the Ice Cream Alliance in her Pinks Vintage ice cream van. Photograph: Miranda Bryant

Rocket lollies, Screwballs, Twisters, Feasts and, of course, Mr Whippy: the menu of a typical ice-cream van has been etched into our memories since childhood and has barely changed since.

But amid soaring inflation and record fuel prices, ice-cream sellers are quickly learning they must adapt to survive – or face the rocky road to ruin.

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