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The Guardian - UK
The Guardian - UK
Entertainment
Cath Clarke

Hello, Bookstore review – indie bookshop owner’s story is the perfect page-turner

Matthew Tannenbaum in Hello, Bookstore.
Warm and welcoming … Matthew Tannenbaum, owner of Hello, Bookstore. Photograph: Greenwich Entertainment

“Hello, Bookstore.” That’s how Matthew Tannenbaum answers the phone a dozen times a day at his independent bookshop in Lenox, Massachusetts, always with the same gentle, curious voice. (He’s an old hippy; you could imagine him played by Mark Rylance in the movie of his life.)

Booklovers will instantly feel at home in this documentary and in Tannenbaum’s store – a warm inviting hang-out, a little shabby with comfy armchairs to settle down in, children curled up on the floor noses in books. It’s clearly a bookshop full of discoveries, one of those you pop into for a browse and walk out lugging a carrier bag full of books. There’s even a wine bar in the corner, Get Lit, opened by Tannenbaum in memory of a wine-loving Czech friend who’d escaped the Nazis, then lived to the age of 90.

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