A 50p tin of supermarket beans have been rated 'better than Heinz' in an official taste test. Consumer experts Which? compared beans from supermarkets including Aldi, Lidl, Tesco, Asda, Sainsbury's, Co-Op, Marks and Spencer and Sainsbury's to see which tasted the best compared to the leading brand.
Budget retailers Aldi and Lidl both missed out on the top spot. 'Posh' supermarkets M&S and Waitrose also failed to secure the number one placing in the rankings.
Instead, mid-range supermarket was crowned superior. Its 50p own-brand beans beat all rivals to the top spot, having been approved by three quarters of the panel.
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Which? gathered a panel of regular baked bean eaters to rate each product for taste, texture, aroma and appearance. Panellists didn’t know which brand they were trying, and were in a private booth so they could not confer.
Heinz Baked Beans scored 71%, with Which? summing-up: “The texture of the sauce and beans were high points, but more than a third of tasters said the flavour was too weak.”
They were by far the most expensive at £1.39 for 415g tin, though cheaper as a multipack. Top was Asda Baked Beans, which cost 50p for a 410g can, and got a score of 77%.
"Asda’s own-brand baked beans were a cut above all the rest for flavour,” said Which? Three-quarters of our tasters thought they had the perfect tomatoey taste.
“They were also some of the best rated beans for colour and sweetness.” Next was discounter Aldi’s Corale Baked Beans, with a score of 75% and 45p for a 420g tin.
Reena Sewraz, Which? Retail Editor, said: “Our latest taste tests reveal that supermarket own-label baked beans have beaten the established brands including Heinz, and the great news for shoppers is that the winning products cost less than half the price compared to the offerings from some rivals.
“Many households are looking for ways to cut their spending due to the ongoing cost of living crisis. Opting for supermarket own-label groceries is not only a great way to save money, but you often get tastier products as well.”
The best-tasting beans, according to the Which? study
1. Asda Baked Beans – 77% - 50p for 410g (£1.22 per kg)
2. Aldi Corale Baked Beans – 75% - 45p for 420g (£1.07 per kg)
3. Branston Baked Beans – 74% - 90p for 410g tin (£2.20 per kg)
=4. Co-op Baked Beans in Tomato Sauce – 73% - 55p for 400g tin (£1.38 per kg)
=4. M&S Baked Beans – 73% - 50p for 400g tin (£1.25 per kg)
=4. Sainsbury’s Baked Beans in Tomato Sauce – 73% - 43p for 400g tin (£1.08 per kg)
7. Lidl Newgate Baked Beans – 72% - 45p for 420g tin (£1.07 per kg)
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