Entrepreneurship is in Alejandro Flores-Muñoz's blood.
Back in his birthplace of Guadalajara, Mexico, his mother and other relatives sold whatever they could—hair products, food products—to make ends meet. After Flores-Muñoz's mom brought him to the U.S. as a child, she got a nine-to-five job but kept her entrepreneurial streak alive. "From me just having to watch her figure out how to make a large batch of cheesecakes and flanes" to observing her develop "her selling points" and participate in pop-up events, Flores-Muñoz says, "that entrepreneurship spirit was instilled in me."
