When Conan O’Brien appeared on Hot Ones to promote his travel show Conan O’Brien Must Go, he addressed a point of confusion. “Is it HBO Max or just Max?” he asked. “Max, that really rolls off the tongue.” This interview was released almost a year after HBO’s streaming service, HBO Max, dropped the HBO from its name altogether, though it clearly wasn’t the most seamless transition.
“I have a show, it's on Max,” O’Brien said at the end of the interview. “They used to call it HBO, but people found that too popular, so now it's Max.” Now, however, it looks like popular demand has won out, because HBO Max is back, and we’re all just going to pretend Max never happened.
