If you've been reading reviews on Digital Camera World lately, you might have noticed a pattern emerging. Take for example, Apple's latest and greatest phone to date, the iPhone 16 Pro Max. Our reviewer wrote: "The camera may have virtually identical hardware to its predecessor, but its pictures do look better thanks to updated processing."
Or how about the the iPhone's big Android rival, the Galaxy S24 Ultra? "For the most part, the camera hardware is identical to the S23 Ultra," our writer noted. "The main noticeable difference is that the image processing has been tweaked."
