Hard to swallow health claims driving viral recipes

If a recipe trending on social media seems like junk food then it probably is, a dietitian says. (John Pryke/AAP PHOTOS)

From microwaveable protein lava cakes to cottage-cheese pizzas, foods once considered unhealthy now find an eager appetite among social media users.

One purportedly healthy apple crumble recipe has racked up 9.1 million views on TikTok, while almost 450,000 people have liked a low-calorie edible cake batter video.