HOLLYWOOD, Fla., June 9, 2026 /PRNewswire/ -- Hard Rock International today unveiled its "All Teams. One Place." campaign in celebration of this summer's biggest global soccer tournament, powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi. Spanning Hard Rock properties around the world, the campaign brings fans together through: a global sweepstakes that features a special Messi meet-and-greet grand prize and more than 300 additional prizes including Hard Rock Hotel stays and Unity loyalty program points*; exclusive Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new Messi Legendary Burger crafted in collaboration with the legend himself; new globally inspired shareable menu items added for a limited time; World Cup countries apparel; and new additions to the Messi retail collection – all part of one legendary lineup.
