Hanuman Ansh is witnessing sustained audience traction as the devotional drama film records its biggest fourth week, with PVR INOX adding shows across its network as the film draws audiences through strong word-of-mouth and social media conversations.
PVR INOX, India’s largest cinema exhibition company, said the film has continued to attract audiences across its properties, prompting theatres to increase show availability and give more viewers an opportunity to watch it on the big screen.
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The film’s momentum has been driven by recommendations from existing viewers, with PVR saying it is attracting a wider demographic, including younger audiences and senior citizens. The sustained audience response has helped the film build its theatrical run beyond its initial core audience.
Written and directed by Vishal Chaturvedi, Hanuman Ansh follows Dr Ram Bhosle, an Indian freedom fighter whose journey from underground rebel to yogi unfolds under the guidance of Neem Karoli Baba, popularly known as Maharaj-ji. Inspired by Divine Detour and the life and teachings of Maharaj-ji, the film explores themes of faith, service and inner transformation.
“Some of the most exciting theatrical stories today are emerging from films that build momentum quietly and organically. Hanuman Ansh is a wonderful example, driven by strong audience appreciation and positive word of mouth. The film is currently witnessing occupancy above 50% at PVR INOX, while its biggest fourth week and strongest Tuesday performance yet underline the depth of its growing audience connection," said Mr. Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd.
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The company said the film’s continued run also highlights the role cinemas can play in allowing audiences to discover films organically and experience them collectively on the big screen.
