They know everything about reality TV stars like Kim Kardashian but the younger generation are in the dark over icons from Marilyn Monroe to author Virginia Woolf.
Ironically, Kim wore Hollywood legend Marilyn’s historic, sparkling dress to New York’s Met Gala this week, yet the study found half of Brits aged under 30 had no idea who the platinum blonde movie star was.
The Some Like it Hot actress wowed the world when in 1962 she breathily sang “Happy Birthday” to then US President John F Kennedy wearing the figure hugging crystal-encrusted gown.