Half of adults have admitted to buying items they know won’t last as long as higher quality products – in order to cut costs. Research of 2,000 adults found millennials were more likely to opt for the cheapest option over a superior alternative (45 per cent) – whereas those aged 45-54 valued quality over price most (59 per cent).
The average adult has two faulty or malfunctioning products in their home at the moment, and only 29 per cent are regularly buying premium items in the hope that it’ll save them money in the long run. Despite their initial hesitance to splash the cash, four out of five of millennials recognise a difference in the quality and performance of household electrical items, such as kettles or chargers.
Natasha Bambridge, from business improvement, product testing, and standards company, BSI, which commissioned the research to highlight the importance of the BSI Kitemark, said: “This research has really highlighted the thought processes people go through when buying a product.
