When Hailey Bieber declares a beauty trend, it’s only a matter of time before her go-to products start selling out. Might I remind you of the chrome nail polish shortage last summer? Or her "peachy beachy" summer makeup just days ago? That in mind, allow me to introduce the Rhode founder’s latest makeup regimen, which she has officially—and aptly—dubbed “strawberry shortcake” makeup.
The model’s most up-to-date routine was shared via TikTok and is, just like a strawberry shortcake, layered and pink. The summer beat is pretty simple, even though you need 12 makeup products to execute the entire look.
