Gwyneth Paltrow ’s loopy lifestyle store Goop has gone from Britain for good.
The Hollywood star’s kooky products – including candles apparently scented like intimate parts of her body – were on sale at her shop in London.
And Gwyneth hoped to set up a string of outlets in high streets across the UK.
But her store in trendy Notting Hill never reopened after it closed at the start of the pandemic.
And now the Sliding Doors actress has signed forms to have Goop Inc Ltd – the firm which handled cash from the UK arm – dissolved and struck off the register at Companies House.
According to the most recent accounts, the UK shop racked up losses of £1.4million.
But that won’t be a huge worry for Oscar-winner Gwyneth, 50.
The Shakespeare In Love star’s health and wellbeing empire is reported to be worth £200m worldwide. And it has made headlines around the globe by selling weird items – including those infamous candles, called This Smells Like My Vagina and This Smells Like My Orgasm.
But Goop was successfully sued for £112,000 by California’s consumer protection office in 2018 after the company claimed its jade and rose quartz eggs, worn by women internally, could regulate menstrual cycles.
Goop now sells its wares online and in stores in the US, Canada and France.
Gwyneth also shares her insights on health and wellness online, where she has promoted eye masks and bath milk along with some more eyebrow-raising products – such as a necklace that doubles as a vibrator.
Gwyneth launched Goop in 2008 while living in London with her then husband, Coldplay star Chris Martin, 45.
The couple have daughter Apple, 18, and son Moses, 16.
She is now married to Glee creator Brad Falchuk, 51.
Speaking about her business empire recently, Gwyneth said: “We have made a very big impact on wellness.
“We were very early in talking about any area of women’s nutrition, general wellbeing and all kinds of relationships.
“We’ve brought a lot of concepts into the mainstream... The most rewarding part is when we talk about something and it resonates for somebody and we help them.
“We get a lot of amazing feedback. So it’s pretty cool.”
