
Gucci has launched Keep It Gucci: The Art of Silk, a campaign honouring its rich heritage in silk craftsmanship - captured by renowned photographer Steven Meisel, and featuring actress Julia Garner.
Gucci’s legacy in silk craftsmanship began in the 1950s followed by a pivotal moment in 1958 when Gucci partnered with a prestigious silk producer from Como, Italy, to create Tolda di Nave, a nautical-themed scarf that marked the start of its innovation in silk.