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Marie Claire
Marie Claire
Lifestyle
Lily Russo-Bah

Gucci launches The Art of Silk celebrating its rich legacy of timeless silk scarves

Gucci The Art of Silk.

Gucci has launched Keep It Gucci: The Art of Silk, a campaign honouring its rich heritage in silk craftsmanship - captured by renowned photographer Steven Meisel, and featuring actress Julia Garner.

Gucci’s legacy in silk craftsmanship began in the 1950s followed by a pivotal moment in 1958 when Gucci partnered with a prestigious silk producer from Como, Italy, to create Tolda di Nave, a nautical-themed scarf that marked the start of its innovation in silk.

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