High fashion and streetwear meet in the adidas X Gucci collection, which expands on a creative concept founded on an affinity for three stripes.
A geometric print from the collection comes to life as a decorative pattern of the Gucci pop-up store, which remains at Siam Paragon's Hall of Fame until June 26.
Besides women's and men's ready-to-wear, the collection by creative director Alessandro Michele include bags, shoes, accessories, jewellery, and lifestyle pieces.
Throughout the selection, the GG monogram and Interlocking G mix with the adidas Trefoil in colourful prints, as well as on jacquard fabrics; while Gucci's red and green web complements the three stripes of adidas.
Contemporary ready-to-wear pieces echo the sporting attire of past decades past while conventionally formal pieces like leather heels, suede loafers, and silk scarves are marked with casual codes.
Reflecting a shared commitment to innovation, progress, sustainability goals, and collective action, the collaboration makes use of future-conscious material fabrications including polyester, cotton, and viscose.
Furthermore, each piece comes with special packaging strategically designed to reduce environmental impact at every step of production.
