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International Business Times UK
International Business Times UK
Entertainment
Jonas Sunico

GTA 6 Could Launch With a $100 (£79.00) Price Tag, Industry Experts Claim

A screen grab from the trailer of Grand Theft Auto VI, as fans await Rockstar Games’ next trailer ahead of the 2026 launch. (Credit: YouTube)

The year has been shaky, economically speaking. It's felt across many industries, including the world of video games, and gamers are at the receiving end of the consequences.

Price sensitivity is becoming one of the most contentious topics among publishers and consumers alike. Major platform holders have now firmly established a minimum retail price of $70 (£55.30) for new AAA releases, a sharp psychological jump from the previous $60 (£47.40) landscape that defined much of the last console generation.

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