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Android Central

Technology

Sanuj Bhatia

Google's Pixel had a good 2025, but it still trails the big phone makers

Google Apple Samsung Android Counterpoint Research

Holding a white Google Pixel 10 Pro XL in front of a pond filled with lily pads.

What you need to know

Google Pixel shipments grew 25% in 2025, but the brand still trails far behind Apple and Samsung globally.
Apple led global smartphone growth in 2025, boosted by strong iPhone sales and expansion in emerging markets.
Samsung shipments grew year over year, but its global market share slipped as competition intensified.
Smartphone shipments may decline in 2026 due to DRAM shortages and expected price hikes.

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