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The Guardian - UK
The Guardian - UK
Technology
Mabel Banfield-Nwachi

Google agrees to crack down on fake reviews for UK businesses

Google CMA United Kingdom Amazon Which
Google search engine
Up to 89% of consumers use online customer reviews when researching a product or service, Which? research found. Photograph: Andrew Matthews/PA

Google has agreed to do more to identify and remove fake reviews, including sanctioning rogue individuals and UK businesses that have manipulated their star ratings, the UK’s competition watchdog has said.

The tech company will also issue “warning” alerts on the profiles of businesses that use fake reviews to boost their ratings, the Competition and Markets Authority (CMA) said.

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