Martin Lewis has issued urgent broadband advice on Good Morning Britain.
The consumer champion fronted today's edition of the ITV news programme alongside Susanna Reid. Martin presented a new segment titled "Wallet Wednesday" as he answered viewers questions on the cost-of-living crisis.
The finance guru warned viewers they are set to see a rise in broadband bills next month at the beginning of the new tax year. He said: "BT, TalkTalk, Plusnet, Shell, Virgin, Vodafone, Sky broadband prices are going up an average 14%. Not every package, Sky is 8%."
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However, the finance guru is urging people to act now before the April price hikes, and said millions are not claiming a benefit that could reduce their broadband bill.
He said: "There are 4 million people in the UK who are entitled to social tariffs, which are long term discounted tariffs on broadband and aren't touching them.
"In fact, only 4% of eligible people get them. If you're on Universal Credit, other equivalent benefits or pension credits, check out whether your provider has a social tariff. It can slash the cost of your broadband when you get it long term cheap."
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