Lord Alan Sugar was called out by BBC commentator Robyn Cowen during England’s emphatic win over Norway following his controversial tweet on the Women’s Euro 2022 coverage.
Sugar was met with backlash on social media on Saturday after he complained about the BBC’s coverage of the tournament. The Apprentice host bemoaned what he perceived as a lack of male pundits and commentators working for the broadcaster during the tournament.
"I am watching the women football and notice that ALL the comentators are women," Sugar tweeted. "I also note when mens football is on there is a symobilic female comentator to cover the broadcasters a***. Should I complain there should me a male commentator in women's football."
