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The Guardian - UK
The Guardian - UK
Business
Zoe Wood, Sarah Butler and Kalyeena Makortoff

‘Golden era’ of cheap food over as two in five Britons buy less to eat

Justin King Inflation Sarah Coles Sainsbury
Box of eggs
The price of basic pasta has risen by 45%, with tinned tomatoes and eggs up by 13%. A pint of milk has risen in price by nearly 20%. Photograph: Paul Marriott/REX/Shutterstock

Households have been warned that the UK’s “golden era” of cheap food is over, as official figures published on Friday pointed to the toll of the cost of living crisis, with two in five people buying less food to get by.

The former Sainsbury’s boss Justin King said shoppers now faced hard choices over how to spend their money as the financial shock, caused by the war in Ukraine, pushes up prices on supermarket shelves.

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