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Global smartphone shipments in second quarter hit lowest in 13 years on memory chip crunch

Memory Counterpoint Counterpoint Research Bengaluru

Magnifier screens show chips at a booth in a mall of Huaqiangbei electronics market in Shenzhen, Guangdong province, China, on Oct 30, 2025. (Photo: Reuters)

BENGALURU — Global ⁠smartphone ⁠shipments fell 11% in the second quarter to their lowest level for the period ‌since 2013, as a prolonged memory chip shortage drove up handset prices and dampened demand, according to early estimates from Counterpoint Research.

Apple bucked the ⁠trend with a 3% rise in shipments, taking its global market share to a record 20% ‌in the quarter on resilient demand for its premium iPhone lineup and keeping prices unchanged. However, analysts expect price ⁠increases in the coming months.

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