GetResponse was founded in 1998 by an entrepreneur named Simon Grabowski, making it one of the oldest email marketing software in existence. For reference, Google was founded in that same year and popular apps like FaceBook and Instagram didn’t even exist back then.
The company formed out of Grabowski's need to send emails to multiple subscribers and started as Bizmaker, later renamed Implix, and again, GetResponse. By 2003, the company employed 6 people and by 2010 employed 100 people. In 2012, the company released mobile apps for iOS and Android, which helped boost its popularity.
Today, GetResponse has grown well beyond basic email marketing into a capable all-in-one platform, with solid automation, a website builder, and a growing suite of AI tools. It's especially well-suited to small businesses and content creators who want multiple marketing channels under one roof. Pricing scales up quickly once you need advanced features, but there's genuine value at every tier.
GetResponse: Plans and pricing
Plan |
Starting Rate (Billed Annually) |
Starting Rate (Billed Monthly) |
|---|---|---|
Free |
$0/month/1000 contacts |
$0/month/1000 contacts |
Starter |
$15.58/month/1000 contacts |
$19/month/1000 contacts |
Marketer |
$48.38/month/1000 contacts |
$59/month/1000 contacts |
Creator |
$56.58/month/1000 contacts |
$69/month/1000 contacts |
MAX |
Custom pricing |
Custom pricing |
GetResponse offers a free plan alongside three paid tiers — Starter, Marketer, and Creator, plus an enterprise-level offering called MAX. All plans are scaled by contact list size, with options ranging from 1,000 up to 100,000 contacts.
The Free plan supports up to 500 contacts and allows 2,500 newsletter sends per month. It includes a basic website builder, signup forms, and limited landing pages (capped at 1,000 unique visitors per month). Emails sent from the free plan carry GetResponse branding, which you can only remove by upgrading. You also get a 14-day free trial of all premium features when you first sign up.
The Starter plan starts at $19/month (billed monthly) for up to 1,000 contacts, with unlimited email sends, autoresponders, AI email generation tools, and unlimited landing pages. It's a strong entry point for solo marketers and small businesses getting their feet wet with automation.
The Marketer plan, starting at $59/month for 1,000 contacts, is where GetResponse's full automation power becomes accessible. You get advanced event-based workflows, contact scoring, web push notifications, ecommerce integrations, and multi-user access for up to three team members.
The Creator plan starts at $69/month and is aimed at content creators and online sellers. It adds webinars for up to 100 attendees, an AI course builder, paid newsletters, and support for up to five users — all on top of everything in the Marketer plan.
For larger businesses, GetResponse MAX (enterprise) offers dedicated support, SMS marketing, single sign-on, unlimited users, and transactional email. Pricing is custom and requires contacting the sales team directly.
You can save 18% by paying annually for a 12-month plan, or 30% by committing to 24 months.
How does GetResponse use AI?
GetResponse has integrated AI tools across several areas of its platform, making it one of the more AI-forward options in the email marketing space. The most prominent is its AI email generator, which can produce both copy and design in one go.
Rather than starting from a blank canvas, you describe your campaign and it drafts a complete email with layout, images, and text included. We found the AI a useful starting point, even if you'll want to refine the output before sending.
But the AI Campaign Generator goes a step further. Give it a business description and a goal, and it can spin up a full marketing funnel, including landing pages, email sequences, and calls to action. It's not a magic button, but for marketers short on time or ideas, it meaningfully speeds up the setup process.
For ecommerce users, GetResponse offers AI-powered product recommendations that analyze each customer's browsing history, preferences, and purchase behavior to surface relevant products automatically in both emails and on your website. It's worth noting this feature is only available on the MAX plan however, putting it out of reach for most users on standard tiers.
Content creators on the Creator plan also get access to the AI Course Wizard, which can transform your existing content like blog posts, documents, and other materials into a structured online course in roughly 30 minutes. There's also an AI website builder that generates a personalized website for you to customize.
Across the board, AI in GetResponse is practical and production-focused rather than experimental, which feels like the right fit for its core audience.
GetResponse: Features
GetResponse has grown far beyond a straightforward email tool. Today it bundles email marketing, marketing automation, landing pages, a full website builder, webinar hosting, sales funnels, ecommerce integrations, and an AI course creator into a single platform. For a solo entrepreneur or small team, that kind of consolidation is a genuine time-saver.
The email marketing toolkit remains a standout. You get a drag-and-drop email editor, a library of hundreds of responsive templates, unlimited autoresponders on all paid plans, and a range of segmentation options to personalize your messaging. Automation workflows let you build branching sequences triggered by user behavior, purchases, link clicks, or custom tags.
GetResponse also earns points from us for its conversion funnel tools. Unlike most email platforms, it ships with pre-built funnel templates for lead magnets, product launches, and webinars, tying landing pages, emails, and checkout flows into a single system. Webinar hosting for up to 100 attendees (Creator plan) is still a relatively rare feature in this price range.
The platform's integrations cover popular ecommerce and CRM tools, including Shopify, WooCommerce, Magento, Stripe, and PayPal, with Zapier extending the reach to thousands of third-party apps. The one notable gap for power users is the absence of a full-featured CRM with pipeline management, though. GetResponse handles contact scoring and segmentation well, but it's not a replacement for a CRM.
GetResponse: Interface and in use
Getting started with GetResponse involves simply creating a new account by entering your name, email address and a new password. Complete a short questionnaire about your marketing goals and land in the main dashboard — no credit card required for a free account. New users also unlock a 14-day trial of all premium features, giving you time to explore the full platform before committing to a paid plan.
The dashboard itself is clean and easy to navigate, with a left-side menu that lets you jump between modules divided into campaigns, automations, landing pages, and more. The drag-and-drop email editor is the centerpiece: you can add blocks, preview on mobile, and test links without having to leave the editor.
There's a slight learning curve if you want to build complex automations, but the visual workflow builder helps considerably. But one design choice worth flagging: some advanced features like the full automation builder or webinar tools are tucked away in plan-gated areas, which means you might not discover them until you upgrade.
GetResponse: Support
GetResponse offers support through live chat and email, and both channels are accessible to free and paid users alike. Chat is available in English during extended hours (7 AM–11 PM on weekdays and 7 AM–9 PM on weekends, GMT+1), with a 24/7 chatbot covering off-hours queries. Email support is available round the clock in English, Polish, German, Spanish, Portuguese, French, and Italian for an international user base.
There's no phone support, which remains a notable omission, especially for users running time-sensitive campaigns. That said, GetResponse's Help Center is well-stocked with guides, tutorials, and API documentation covering most common scenarios. Live webinars run regularly and often include hands-on demos for platform features, which we find more useful than static documentation for complex tasks like automation setup.
MAX plan subscribers get an elevated support experience: a dedicated Customer Experience Manager who acts as a single point of contact, familiar with your business and marketing goals. For enterprise users managing large lists or complex workflows, that kind of personalized support is a meaningful differentiator.
GetResponse: The competition
An industry leader in the email marketing space, but that doesn’t mean that GetResponse is the right option for all.
Constant Contact remains a popular competitor, which is quite ideal for those needing a simple, beginner-friendly platform without being overwhelmed with a ton of advanced features. Prices start at a competitive $12 per month, with the email marketing tools complemented by the platform’s excellent landing page builder.
Another option worth considering is MailChimp. For over two decades, it has been providing industry-leading email marketing solutions, with its service continuing to improve every year. It has an excellent “free forever” plan with streamlined integrations such as a creative assistant, marketing CRM, and a website builder.
GetResponse: Final verdict
Putting this all together, there’s plenty of reasons that GetResponse gets lauded as the number-one email marketing platform worldwide. This is because it is affordable, offers a great free trial, and has excellent customer service.
The drag-and-drop email builder is great for novices, while still remaining a powerful option for creating highly customized emails. The free forever plan is also worth mentioning for a smaller business just starting out.
The bottom line is that if you’re looking for a competitively priced email marketing program that’s backed by a suite of other tools, GetResponse easily makes it to the short list of contenders worth looking at.
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