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Liverpool Echo
Liverpool Echo
Entertainment
Jess Flaherty

George at Asda's 'beautiful' sequin mini dress shoppers say is 'amazing value for money'

George at Asda shoppers have heaped praise on a "beautiful" £24 sequinned mini dress that's "amazing value for money".

Supermarket giant Asda's in-house brand George has amassed a loyal following thanks to its wide array of affordable yet on trend clothing, accessories and more. The brand keeps its fans in the loop on all its newest stock and product launches via social media, regularly sharing photos and videos.

On Instagram, George boasts 738K followers - a figure that continues to grow and grow. Recently, the popular brand caused excitement online after sharing an Instagram Reel video, as part of a paid partnership with Grazia UK, of its autumn/winter 2022 collection.

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The footage features a range of seasonal products, with stylish coats and party dresses among the line-up. One dress in particular has proved popular, with a range of five star reviews on George's website.

George's Silver Sequin Mini Dress comes in a range of colours, including black, green, burgundy and silver. The dress costs £24 and comes in a loose t-shirt style fit, complete with short sleeves, in a mini length. It features all-over sequin embellishment and can be purchased here.

Captioning the footage of George's new range, which features the dress, Grazia UK penned: "Have a behind the scenes peak from our shoot with @georgeatasda's AW22 collection, edited together by @tanfrance. Issue on shelves now!"

The clip proved popular on the hit social media platform, racking up more than 40K views, as well as heaps of likes and comments from enamoured shoppers. One fan said: "Ooh I need that sequin t-shirt dress! So so gorgeous".

On George's website, fashion lovers were equally enamoured. One shopper said: "Amazing dress and can't wait to wear it, amazing value for money, fits lovely".

Another impressed shopper said: "Stunning [Christmas] dress. The fit is good and [looks good] on. Very good quality for the price. It's a thumbs up from someone who does not normally wear a dress."

A third shopper commented: "This is a lovely party dress for Christmas. Haven't worn yet but know from previous years items like this sell out way before Christmas. Versatile, comfortable and pretty." Another shopper added: "Beautiful fit. Looks effortless and sophisticated".

George's Silver Sequin Mini Dress can be purchased here. Alternatively, you can find your nearest Asda store by clicking here.

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