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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Kyle Campbell

Geoff Keighley says more ‘big’ video game acquisitions are on the way

This year has already seen several massive video game industry acquisitions, and Geoff Keighley claims more are on the way.

The Game Awards  host knows video games better than most, and some little birdies apparently told him that several more huge buyouts will happen in 2022.

“Have heard from multiple people: As you might suspect, there are a few other big video game deals in final stages of negotiations,” Keighley said  on Twitter. “It’s going to be an interesting year!”

Of course, Keighley could be embellishing. After all, he told us there would be “four or five” Elden Ring-level reveals  at the 2021 Game Awards when there arguably wasn’t even one.

In early January, Grand Theft Auto publisher  Take-Two bought Zynga  for $12.7 billion, which was the biggest video game acquisition at the time. Then, barely a week later, Microsoft shattered that record with its $68.8 billion  purchase of Activision Blizzard. Sony then (inadvertently) clapped back with its  $3.6 billion snap up of Bungie. Finally, The New York Times purchased Wordle  for an undisclosed figure, Rounding things out.

So yeah, the loose consolidation of the video game industry seems to be playing out right in front of us. Please, somebody, buy the rights to Aliens vs. Predator 2  and put it on a modern storefront before I wither into dust.

Written by Kyle Campbell on behalf of GLHF.

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