Gen Z is living the paycheck-to-paycheck twenties lifestyle—splurging on high rent costs and dishing out 99-cent ramen noodles. Yet in just a decade, they’ll be the most powerful economic force.
Only two years ago, Gen Z had amassed $9 trillion in income, but by 2030 they’re expected to have $36 trillion. And by 2040, that number rises to $74 trillion. A 2025 Bank of America report showed this will place them as the richest—and largest—generation by 2035, as Gen Z is expected to grow to 30% of the global population in the next decade.
