Two of the biggest names in American online dating are rethinking the product that built their businesses.
Bumble founder and CEO Whitney Wolfe Herd summed up the shift on an Aug. 5 earnings call, saying the company is moving away from “optimizing for swipe speed and velocity” toward “something more intentional, fewer, better, and more considered signals.” A day earlier, Match Group CEO Spencer Rascoff said Tinder’s Events tab, an in-app feature that shows users local activities they can attend together, had expanded to 10 U.S. and European cities since March, with plans to reach 75 by year’s end.
