Settling down to watch the finale of Gavin and Stacey on Christmas Day, I felt as if I were stepping into a time machine travelling to the mid-00s. It wasn’t just the familiarity of the characters or the reassuring running gags (what did happen on that fishing trip?) but – with the episode going out at 9pm and not available on streaming beforehand – the knowledge that the nation was enjoying it together.
When we were first introduced to the titular Welsh-English couple back in 2007, a little-known company called Netflix was still five years away from arriving in the UK, while the newly launched BBC iPlayer was creaking on to laptops in Adobe Flash. These were the last glory days of broadcast television before it became largely obsolete, alongside Snow Patrol and low-rise jeans. Then the dawn of streaming arrived, and for the next decade, British viewers went our separate ways: scrolling through a mountain of different services and seeing what increasingly unhinged content the algorithms offered us.
