We love an advert that uses punctuation well, and a new campaign from car manufacturer Volkswagen does just that. To promote its new fully electric VW Bus, called the ID. Buzz (we're not sure about that name), creative agency Johannes Leonardo has created a campaign that puts the ID. Buzz front and centre, quite literally.
The ad states 'It's back. Its front. Its back again', accompanied by images of the car from...you guessed it, the front and back. There's also a version with the vehicle's side.
