Less than one month after raising list prices due to tariffs, Fujifilm has adjusted minimum advertised prices in the US for a second time in response to increasing import tax rates. While the first price hike included most of the brand’s cameras, the second has been applied more sparingly – and seems to hit the higher-priced upper-tier models hardest.
Fujifilm previously warned that a price change was coming on August 30. The prices on the brand’s US webstore have yet to change, but retailers have adjusted prices on a handful of mirrorless cameras. As noted in Fujifilm’s statement ahead of the change, the price change is for retailers' minimum advertised price, which could explain the discrepancy between the Fujifilm web store and retailers.
