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Digital Camera World
Digital Camera World
Kalum Carter

Fujifilm’s GFX Eterna 55 wins Good Design Award. Could this mark the start of the brand's cinema-focused future?

Fujifilm
Fujifilm GFX Eterna 55 cinema camera in front of a strip of orange light.

Fujifilm’s first cinema-focused mirrorless camera, the GFX Eterna 55, has been selected for the Good Design Best 100 2025, marking a milestone moment in the company’s expanding imaging lineup.

The recognition comes as part of a record-setting year for Fujifilm, which received a total of 37 Good Design Awards; the highest number for any company for the seventh consecutive year.

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