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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Fujifilm isn’t done yet! As the X Half and X-E5 boost numbers, the brand says more new cameras are coming

Fujifilm X Half camera on top of a Fujifilm X100VI camera.

As cameras like the Fujifilm X-E5 and X100VI top bestseller lists, the imaging giant is posting a spike in revenue – and says more new cameras are on the way.

Fujifilm shared its latest financial report, spanning April to September 2025, which includes a 13.3% spike in consolidated revenue for the imaging segment year-over-year. The company's imaging segment is divided into two main businesses: Instax instant cameras and digital, both of which Fujifilm says are posting higher revenue.

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