One Brit has been crowned the unofficial Frosties-eating champ after he gobbled down one kilogram of the sugary cereal in just six minutes.
Max Stanford reigned supreme in the first ever British Eating League online contest last night.
The 35-year-old, known for his Max vs Food YouTube videos, washed down the stomach-churning 3,729-calorie portion with four pints of skimmed milk in just six minutes and eight seconds.