The recent spoof Meta Glasses adverts in London show that subvertising is alive and well – and brands and advertisers should pay attention. Guerrilla anti-advertising, campaigns that subvert or satirise a brand's communications can have real power and impact, especially when they're more honest or engaging than the original creatives or connect better with prevailing public sentiment.
With that in mind, it feels like a good time to look back at the history of anti-advertising and some of the best subvertising examples to see when it's worked best, and what brands can learn from it (also see our pick of the best billboard adverts for more inspiration).
