On the Jersey Shore, Billy Butler started managing other people's vacation rentals with no investors, no inherited property, and no background in hospitality. Five years and 70-plus doors later, the question he is asking is no longer whether the model works on the shore. It is whether it works everywhere. Suite Capacity, the company he built from that first managed unit, is now positioning itself as a national short-term rental platform, and Butler is preparing to bring in strategic capital partners to get it there.
Today the company is one of the larger short-term rental operators on the New Jersey coast, managing more than 70 units from Asbury Park to Cape May along with two boutique hotel properties being brought into the same system. Gross booking revenue is projected at $3.5 million for 2026, up from $2 million the year before. The growth has been funded entirely by the business itself. What comes next, Butler said, is a different kind of build.
