It’s safe to say that Pride ads in 2026 are not quite what they used to be. In the face of sustained, targeted right-wing backlash, many brands have in recent years adopted what could very charitably be called a ‘quieter’ approach to Pride.
As such, it’s worth highlighting the brands that are still making the effort – and some are doing so in creative ways. The vibe in 2026 has been less about splashing the rainbow all over everything, and more focusing on specific aspects or subcultures of the queer community. Sure, I’m not averse to a well-designed Pride logo. But I like seeing brands actively engage with queer communities, shine a spotlight on individual queer creators, and – crucially – put their money where their mouth is.
