We Brits are a health-conscious bunch - the numbers prove it.
According to Mintel, the vitamins and supplement industry grew by 25 per cent between 2018 and 2023 to £568m in the UK and it’s only getting bigger, projected to grow by another 10 per cent before 2028.
Supplements are necessary, even if you’re already pretty particular with what you put on your plate. Your five-a-day doesn’t always deliver the vitamin boost you need, especially if you’re deficient in something or the other.
Whether you’re seeking supps for health, focus, and wellbeing or just to give hair, skin and nails some joie de vivre, there’s a pill out there for you. And if cost is putting you off, now’s the best time to buy because Amazon is throwing a huge seasonal sale.
Called Prime Big Deal Days, the sale is on from October 8 to midnight on October 9 - and there are vitamins and supplements galore in the mix.
From big name brands like Vitabiotics and Viviscal to men's multivitamins and Ashwagandha remedies, we've spotlighted the very best supplement and vitamin offers worth your money.
Buy them now and you're bound to see the results before Christmas.
Shop now
Dirtea Lion’s Mane Gummies
Fancy feeling more focused? Dirtea’s Lion’s Mane Gummies contain over 2,400mg of the namesake mushroom per serving which can help with mental clarity and cognitive function.
Buy now £22.94, Amazon
Nutrition Geeks Vitamin D3 4000 iu & Vitamin K2 MK7 100μg - 1 Year Supply
Was: £9.79
Buy now £8.32, Amazon
Nutravita Ashwagandha 1100mg 120 Vegan Capsules
Similar to how it was used in traditional Ayurvedic medicine, these vegan-friendly ashwagandha supplements cut straight to the chase, delivering a potent dose in each capsule.
As well as its core ingredient of Ashwagandha, these capsules contain Bioperine: a clinically backed patented formulation that contains 95 per cent of piperine, the active ingredient in black pepper. This added ingredient helps with the absorption of the supplement, making it ideal if your body sometimes struggles to use all of the good nutrients you’re feeding it.
Buy now £14.39, Amazon
Nutri Advanced Multi Essentials for Men Multivitamin
Sure, you could stock your bathroom cabinet with a slew of different vitamins for various ailments, or you could simply invest in a single vitamin that provides a catch-all. This tiny but mighty tablet is just the thing to provide targeted support for healthy muscles and fertility, energy production and normal cognitive, prostate and cardiovascular function.
Buy now £20.65, Amazon
Nutrition Geeks Turmeric Tablets 2000 mg with Black Pepper & Ginger
Curcumin has an interesting effect on the body. When consumed, it has a therapeutic effect, increasing body temperature and thus burning calories as well as lowering blood glucose and lipid levels and reducing inflammation and oxidative stress. It is packaged up in this supplement in a high-strength extract - 95 per cent - and set alongside ginger and black pepper. This is all while remaining relatively tasty to slip easily into your diet.
Buy now £5.94, Amazon
Nutravita Organic Turmeric 1440mg (High Strength) with Black Pepper & Ginger - 180
Harnessing the power of an organic form of turmeric, this supplement from the experts behind Nutravita is a high-strength formula. The label has created the ingredient line-up with a team of pharmacologists, chemists and research scientists using premium components. This includes the named turmeric but also ginger and black pepper.
These elements work to improve metabolic function in unique ways. Turmeric is said to increase bile production in the stomach, while ginger enhances calorie burn and is an anti-inflammatory and black pepper may improve fat breaking down in the body.
Buy now £13.59, Amazon
Viviscal Hair Growth Programme 60 Tablets
Taking Viviscal for a three to six-month period will have a noticeable effect on the length and thickness of your locks. It is not a quick fix so don’t expect to see an overnight hair transformation but you will gradually begin to see the difference in your hair as it becomes shinier, thicker and more dense. This is possible through a clinically researched mix of nutrients, minerals and proteins.
Zinc maintains the health of your hair, while vitamin B derivative biotin encourages the growth of both locks and nails. AminoMar C is marine-derived to support your natural protein development and fortify each strand. Silica encourages the production of collagen and last but not least, the supplement is also packed with iron to support your red blood cell creation and immune system.
Buy now £24.34, Amazon
Vitabiotics Ultra Omega-3 Fish Oils Capsules
The most value-for-money omega-3 supplement on the market, Vitabiotics offers a budget-friendly supplement for those looking to enter into the world of fish oil without breaking the bank. With fish oil sources from sustainable fisheries, a serving of two capsules contains 355mg of EPA and 235mg of DHA.
Buy now £4.73, Amazon
Vital Proteins collagen
Best for: Jennifer Aniston’s collagen of choice
Given the seal of approval by the eternally youthful Jennifer Aniston (who is the brand’s Chief Creative Officer), Vital Protein is one of the biggest collagen names in the US. The brand uses grass-fed bovine collagen to craft its supplements that are flavoured with vanilla, coconut and matcha and yet are gluten, soy and dairy-free. There are also no artificial ingredients, bulking agents, sweeteners or sugars.
The powdered texture dissolves easily into hot or cold drinks (Jen adds it to her morning cuppa) or can be blended into smoothies or sprinkled on porridge. While fortifying our skin, hair and nails, it also works to support your bones, muscles, joints, tendons and ligaments at the same time.
Buy now £19.46, Amazon
Grenade High Protein, Low Sugar Bar - Jaffa Quake
- Protein per 100g: 33.8g, 21g per bar
- Sugar: 1.4g
Grenade is one of the most popular protein bar brands and you’ll see them at the counter of most gyms. The eye-popping packaging is immediately recognisable but if you’ve ever taken a bite, you will no doubt associate it with an extremely sweet flavour.
We felt the same until we tried Jaffa Quake. This combination makes for a tasty treat – and it’s packed with 22g of protein per bar too. The offset of the chocolate with the zesty orange is welcomed.
Honourable mention goes to Cookie Dough too.
Buy now £16.14, Amazon
Marine Collagen 1200mg
Was: £19.99
Buy now £9.99, Amazon
Nutravita 365 Vegan Multivitamin Tablets
Was: £19.99
Buy now £15.99, Amazon
Bio-Kult Advanced Multi-Strain Formula Probiotics
Best probiotic supplement for: child-friendly
Containing fourteen bacteria strains and 10 billion CFU per gram, these Bio-Kult capsules are particularly effective at promoting gut health. Contained within a capsule, these can be taken by both children and pregnant women (although a doctor should always be consulted beforehand) and are safe to be taken long-term.
These are a particularly good choice for those who hate swallowing large pills as the capsules can be broken apart and the contents sprinkled into food or drink. Suitable for vegetarians, you can take up to two capsules a day and a single packet contains 120.
Was: £37.98
Buy now £26.88, Amazon
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