It’s not fair, what they did to rightwing folks on Super Bowl Sunday. Regular viewers could either take in an elaborate and joyful halftime performance from Puerto Rican recording artist Bad Bunny, one of the most popular music stars in the world, or, if they weren’t interested in football or in Bad Bunny’s music, they could quietly find something else to watch or listen to. There are a lot of options out there. Those who wanted to prove their Maga bona fides or loyalties, however, may have felt obligated to watch a parade of similar-sounding country singers lead into a performance from a shorts-wearing Kid Rock, jumping around and seemingly lip-syncing to a novelty hit from 1999.
For rightwingers who couldn’t stomach the Spanish lyrics to Bad Bunny songs, they could take comfort in the clear English of the man also known as Robert Ritchie: “Bawitdaba, da-bang, da-bang, diggy-diggy-diggy.” (These lyrics are actually just what a certain segment of white listeners prefer: something ripped off from Black culture, in this case rapper Busy Bee.) This sad spectacle was provided by Turning Point USA, which is not actually a charity organization for faded turn-of-the-century rap-rockers, but a rightwing advocacy group co-founded by the late Charlie Kirk. When Kid Rock pivoted back to Ritchie and covered the country tune Til You Can’t (with a pious and half-assed new verse added by Ritchie himself), the music was chased with a tribute to Kirk. This means that viewers were treated to all the artistry of a Kid Rock show plus all the cheerfulness of a funeral.
