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Benzinga
Benzinga
Business
Emma Witman

From Economic Anxiety To Embroidery: Millennials Are Leaning Into Their Granny Eras

Winter,Crafts.,Process,Of,Hand,Knitting,Warm,Bright,Scarf,For

When the last remaining Joann fabrics stores closed in May this year, one demographic seemed particularly distraught on social media: Millennials. The phenomenon was curious given that most people primarily associate the craft store with pastimes popular with older generations, like knitting and quilting.

But in an era marked by financial volatility and relentless market swings, there's strong anecdotal evidence and data to suggest a trend of millennials swapping fast-paced hustles for "granny hobbies," Newsweek reports. From gardening and knitting to baking and quilting, young professionals seem to be embracing slow, hands-on hobbies as an escape from economic stress and doomscrolling in an unpredictable world. 

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