It started with small chocolates and quickly graduated to Lego, socks and gin miniatures but the once-humble Advent calendar has lurched upmarket with this year’s windows filled with skin-plumping creams, fine bone china trinkets, jewellery and rare whiskies.
When calendars were first popularised in the mid-1950s they cost two shillings (about £2.50 in today’s money). These days, the luxury takes of department stores and brands cost hundreds of pounds and instead of a picture of the nativity the big reveal is a luxury scented candle, gold necklace or much-hyped beauty serum.
