Brand rivalries have been around for years, with the most obvious examples including the likes of Coca-Cola vs Pepsi and McDonald's vs Burger King. Often playing (with varying degrees of success) for laughs, brands often take pot-shots at their rivals, and the rise of social media has only made this easier.
Now, e-commerce website Strike Digital has taken it upon itself to embark on a study into the UK's 'top brand wars' in order to find out who's slagging off who – and who's winning. To conduct the analysis, Strike Digital used a variety of data points including social followers and engagement, site traffic, NPS score and more.
