For regional restaurant brands, the move beyond a home market can mark a significant shift in how they build scale and reach new customers. For Jaipur-based vegetarian café brand Zolocrust, that transition is now gathering pace as it prepares to enter Delhi, less than a year after opening its first outlet outside Rajasthan. The brand, which completed 11 years of operations on 31 October 2026, opened in Lucknow on 28 December 2025 and is now working on its third restaurant in the national capital, Delhi, which is expected to open soon.
The expansion marks a shift for a concept its founder, Arjun Kumar, once believed could not be replicated. “ When I opened Zolocrust, I never imagined there would be another one, ” he says. “ The concept was too complex, ” he added.
