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The Guardian - UK

Business

Alex Daniel

From 3,000 feathers to pet portraits, Rolls-Royce rides high on custom craze

Rolls-Royce Goodwood BMW electric vehicle Luxury

A plate with the Rolls-Royce Spirit of Ecstasy on it on a stand — A plate with the Rolls-Royce Spirit of Ecstasy on it. Composite: Guardian Design/Simon Stuart-Miller/Getty Images

They are the plaything of kings, presidents and A-listers, with Rolls-Royce enthusiasts ranging from the Sultan of Brunei to Rowan Atkinson, from King Charles III to Kermit the frog.

And at the carmaker’s factory in Goodwood, West Sussex, special requests from customers get more indulgent every year. An interior lined with 3,000 iridescent feathers, or a built-in champagne cooler, or a car built in homage to its owners’ dog, have all become part of the job.

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